Friday, October 22, 2010

Farm Fresh by October Afternoon { Fat Quarter Shop Fridays Sponsored Post}

On this weeks edition of Fat Quarter Shop Fridays we're talking with Kim, owner/designer behind the fun company October Afternoon. Starting out as a scrapbook design company, October Afternoon is taking the leap into the fabric design world and we think the results are awesome. Debuting this month from Riley Blake Designs, Farm Fresh (as the name implies) is a fresh palette of Red, Aqua, Pink, Olive, Tan, Mustard and Brown.

Farm Fresh by October Afternoon

I had the opportunity to chat with Kim last week about her upcoming release. She seemed very excited to tell us all about her new line.

RWQ: Tell us a little bit about your company, October Afternoon. How long have you been in business? What is your design background?

October Afternoon was started in 2006 by my husband and myself just over 4 years ago. As Creative Director, I developed my passion for art while growing up in Montana. I was the daughter of a housing designer and granddaughter of a painter. I was exposed to a variety of art forms at a very early age. I graduated from Pensacola Christian College in FL, where I earned my degree in Fine Arts.

RWQ: Over the last few years, we've noticed a trend in scrap booking companies entering the fabric design business. How did your company happen upon it?

We were approached by Riley Blake with the idea and were very excited and felt it was a wonderful opportunity.

RWQ: Is there a big difference between designing for scrap booking and designing for fabric? Was it a hard transition for you?

Yes, there is a big difference between designing for the two. It was a transition that we learned a lot from. Most of the design work is essentially the same, however there are a few additional design challenges. There are some things you simply can't transfer from scrapbook product to fabric manufacturing.

RWQ: Where do you draw your inspiration from when designing?

I draw inspiration from antique stores, current trends in fashion, and the world at large. For the "Farm Fresh" line in particular my experiences on my grandfather's farm were my major inspiration.

RWQ: Is there anything you want to tell the readers about your inspiration for Farm Fresh? Do you have a favorite print in the collection?

I hope everyone enjoys it as much as I have! It's hard to pick just one print as a favorite, as I love them all, but if I had to choose just one it would be the vegetables fabric, "Root Cellar."










RWQ: Are there any other October Afternoon scrapbook collections that you want to see made into fabric?

Yes! I would love to see several of our collections made into fabric designs. I would especially be proud to see "Very Merry" made into fabric because I love that Christmas design in particular. Christmas is my favorite. :)











Farm Fresh is being released in 2 colorways: Grassland and Prairie. It will be available in cottons AND flannels!









Thanks for taking the time to talk with me Kim. I can't wait to see Farm Fresh in person. For anyone wishing to find out more information about October Afternoon you can also check out their blog!

Head on over to the Fat Quarter Shop, sponsor of this post, and sign up to be notified when Farm Fresh becomes available for purchase.


Stay tuned for another edition of FQSF next week where we're gonna bring some serious pink up in here! ;)

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Until next time, happy quilting!

2 comments:

  1. Oh my gosh. Be still my heart-October Afternoon is my favorite scrapbook paper company and now I can buy it in fabric?? I can't wait!! I signed up to be notified but I bet it's going to be a long wait.

    ReplyDelete
  2. FARM fresh in fannel is a must have!!! The fabric is too cute.

    ReplyDelete

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