Friday, March 25, 2011

Sherbet Pips by Aneela Hoey { Fat Quarter Shop Fridays Sponsored Post }

It's Friday once again and you all know what that means! It's time for Fat Quarter Shop Fridays! Let's get this party started...

Every once in a while a fabric line is released that completely takes everyone by surprise. You know, a breath of fresh air in the quilting world. That's how I interpret Aneela Hoey's April 2011 release from Moda Fabrics, Sherbet Pips. I can still feel the buzz in the air from 2010 fall Market where everyone was raving about the designs. ME included! From what I saw, Pips were the first to sell out at the Moda booth during Sample Spree.

Aneela stopped by earlier in the week and chatted with me about her background and what inspired her to name her fabric Pips.


Thanks for being here today Aneela! Please introduce yourself:

RWQ: How long have you been designing fabric? What is your design background?

I'm an avid quilter, embroidery pattern designer and now new fabric designer with Moda. I graduated with a degree in printed textile design from Winchester School of Art in the early 90's, then worked in studios in London and New York as well as freelance. After getting married and raising my two daughters (now aged 7 and 10) I developed a serious quilting habit and started keeping a blog. About a year and a half ago, I began printing designs through Spoonflower and selling them in my etsy shop which led me to start designing for Moda.

RWQ: Where do you draw your inspiration from when designing in general?

I draw all my inspiration from what is happening around me, which happens to be spending time with my daughters and also from my sketches and doodles. All my work seems to stem from my doodles which are really just idea's I am jotting down in picture form for later use. The doodles get turned into applique's, embroidery designs and fabric designs.

RWQ: Is there anything you want to tell my readers about your inspiration for Sherbet Pips (ie: your color choice inspiration, a trip that may have inspired the line, etc.)? Do you have a favorite print in the collection?

The two lead designs in the pips began life as embroideries inspired by my daughters playing which I later worked into fabric designs. I like to work with imagery that is happy and kind of nostalgic and describes the personality of my daughters which is mostly playful and dreamy. I really wanted the playfulness and dreaminess to come across in the fabric. The colours really just came from the shades I like to work with when making my own quilts. My favourite print just has to be the girl on the tree swing one, though I love all my fabric babies!







Sherbet Pips
Sherbet Pips


RWQ: Is this your first design to be licensed on fabric? If no, can you briefly tell us about your other lines?

I designed prints for fabric about 10 years ago but I have no clue as to who they sold to or what kinds of fabric they were made into. I did all kinds of prints from conversationals to florals and very arty prints too.

RWQ: How would you describe your quilting "style"?

I am completely obsessed with quilting. No matter how many I make, I always have plans to make more. I love scrappy quilts, crazy piecing and also very simple quilts just made out of squares. I love doing traditional blocks in modern fabrics and also like to throw a lot of fussy cut pieces into my designs.

RWQ: One of the hardest parts of designing for me is coming up with the names for my patterns. How do you pick the names for your fabrics?

For each of the fabric prints, I name them for what they are, i.e. 'girl on a tree swing' or 'scarf stripe'. There is no point in thinking up fancy names as people will just call them by whatever imagery they see in there. Naming the fabric line though is fun, as it forms an identity for the fabrics.

'Sherbet pips' are tiny little hard boiled sweets that are sold in old fashioned sweet shops which you purchase by weight. I just love everything that the name conjures up which is nostalgia, sweetness, childhood, the good old days.....

RWQ: How can my readers find more information about you and your company?

My blog: http://comfortstitching.typepad.co.uk/
My shop: http://www.etsy.com/shop/comfortstitching
My fabric: http://www.unitednotions.com/un_main.nsf/aneela-hoey
My flickr: http://www.flickr.com/photos/aneelahoey/


Oh wow! Thanks for giving us a peek into your world Aneela! I would have never guessed that Pips were a candy.

Speaking of candy, how about a little fabric candy for everyone!?! We've got some Sherbet Pips precuts to give away. That's right... I have a jelly roll, and 2 charm packs available out of my own personal collection!

**!!GIVEAWAY UPDATE!!** Kimberly of the Fat Quarter Shop has just informed me that one winner will also receive 5 yards of Pips! (in a combination of their own choosing!!) Thanks Kimberly!!

To enter for your chance to win any of the giveaway prizes, leave a comment on this post. Only one entry per person, please. All duplicate entries will be deleted.

I will draw three winners using the Random Number Generator on Friday, April 1, 2011!

Fat Quarter Shop

Please take the time to visit Fat Quarter Shop today by clicking on the image above.


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454 comments:

  1. I absolutely love this line and have been meaning to get some to make something for my little lady. Great interview!

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  2. yep, i, too, am super excited for this line! thanks for the great interview and the chance to win!

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  3. These fabrics are adorable! LOVE the dogs!

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  4. I think this line is a great step forward for the quilting world! Please count me in for the giveaway. Thanks!

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  5. I love this line! Super excited about yardage being available so I can finish my quilt!

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  6. Fabulous fabrics and interview!

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  7. Massive massive fan! Would love to win some. Thanks guys :) xox

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  8. I loved Sherbet Pips as a little girl and yes - it conjures up many memories. This fabric is so gorgeous and of course I would love to be lucky enough to win some- thanx.

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  9. Oh my! I would so love to won this!! I just love this collection and have been drooling for months!

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  10. CUTE! I love the little doggies.
    I'm amazed at how Spoonflower has opened so many doors for people. Kudos!

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  11. The more I see of this fabric, the more I like it!

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  12. The dog fabric is so cute! It looks just like my dog Abby. Thanks

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  13. Great interview! Thank you for the giveaway, I would love to win some Pips!

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  14. I love the colors in this line! The gray is so pretty! Very excited about this giveaway!
    tmsatterwhite@hotmail.com

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  15. This line is wonderful! So fresh and unique. Thank you for giving us the chance to win a wee bit!

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  16. You are too generous! Thanks for the chance!

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  17. Um, yes please! You know I love Aneela and Sherbet Pips is just so freakin' awesome! I most definitely need some precuts in my life!

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  18. Love this giveaway -- Sherbet Pips makes us quilting grandmas feel like a kid again!

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  19. Another great interview...I love her blog and yours! Thank you both.

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  20. Oh wonderful, thanks for the chance to win!

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  21. There's nothing more beautiful than inspiration from our children. Thanks for the chance to win.

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  22. I love this line- so cute! The dogs remind me of our dogs, too- cute and goofy. thanks for the chance to win some fun fabric!

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  23. Aneela seems like such a sweet lady. Nice interview!

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  24. Love this fabric...can't wait to get some yardage!Great interview!

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  25. This is such a cute, refreshing line and so hard to get anywhere as it sells right out - it would be lovely to win some. Thank you.

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  26. Thanks for the interview and the lovely giveaway of your own stash! I love this line... my sons call my daughter Pip so it reminds me of when they were young. I am thinking she needs a Pip quilt.

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  27. Mmmm now I'm craving candy AND pretty fabric.

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  28. I love Sherbet Pips, and it would be amazing to win some! I'll be so excited when yardage is available to buy.

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  29. I love this line - so fresh and pretty. And the Fat Quarter Shop is great. I just got an order from them Thursday. I love how they package their orders - it was like getting a present from them! I'll definitely keep shopping there.

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  30. I would love to win...I have yet to see sherbet pips in person...and those dogs are just wonderful! Thanks for the giveaway!

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  31. I love the swings! Too cute!
    Tina
    tinahmg@hotmail.com

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  32. I just started sewing this past month, so some free fabric would be awesome!

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  33. I think its the cutest fabric line in a long time.. makes me happy every time I see it..:O)))

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  34. Wonderful interview! I can't tell you how excited I would be to win... I have yet to get my hands on some Pips - thank you for the chance!

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  35. I love this line! Thanks for a great interview and generous giveaway :)

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  36. Me please! Would love some of this fabric line
    Chris x

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  37. I have been watching as this line comes on the market. It is a departure from my typical choices but I am lovin' it! Maybe it makes me remember when my own daughter was running with her dog, climbing to the top of the swing set, etc. I guess she is still doing that as adult with 4 dogs and a yard full of agility equipment for them! Look what Aneela has to look forward to!

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  38. These fabrice are so adorable. Thanks for the wonderful giveaway.

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  39. Super Great Interview! The fabrics are such fun....

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  40. Seriously, this is some of the funn-est new fabric I've seen! Love the colors, too :) Thanks for a fun interview and a chance at some goodies :)

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  41. Cannot wait to get some of this..... it's so fun! Thanks for the great interview and a chance to win. :)

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  42. Ooooooo, I could get busy with a pips jelly roll! Great interview, thanks Aneela and Ryan!

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  43. I really love this line, but have yet to buy any for myself. I think the little dogs are my favorite.

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  44. I have started my search for sherbet pips because I. Gotta. Have. Some.
    Sue

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  45. Such fun fabrics!!! I love the girl swinging in the tree! And I'm glad to know what "sherbet pips" are now. :)

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  46. I've been admiring this fabric for a while. Thanks for the giveaway!

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  47. Oooh I LOVE this line! Thanks for the chance!

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  48. Yup. I love this line. It is fresh and charming. When is it ever going to be April??? :) Thanks for sharing!

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  49. It has been nearly impossible to get my hands on some of these lovelies--thanks for the chance at some!

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  50. Love reading your interviews. Thanks for the chance to win some great fabric. April 1st is my hubby's birthday, he'd be very excited if I won :) Good luck everyone!

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  51. This is such a sweet, nostalgic fabric collection. The colours are great and I loved your interview with Aneela. It's always interesting to read about the design process of a fabric line.

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  52. I can't seem to locate a layer cake anywhere, so maybe I can win one! Thanks for such a great interview and generous giveaway! I adore Sherbet Pips!

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  53. This line is so sweet and fresh. Love it.

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  54. What a great interview, Aneela is the sweetest! :) Love this line!

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  55. Love the fun designs, would be wonderful to work with. Great fabric for kid's charity quilts.

    Debbie

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  56. Pips,Pips,Pips! I am a fan; wish for the precuts; cutest fabric in the lan(d). Not much of a poet, am I? Thanks for letting us learn more about Aneela Hoey. Karmen

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  57. I can't wait for this fabric to go on general release. I just love it. I really want to get some to make a Christmas quilt. I know it's not a traditional Christmas design but there is something about this line that makes me think it would be perfect for snuggling under on winter days with a cup of cocoa and maybe some Sherbet Pips. (The sweets!) Thanks for such a generous giveaway!

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  58. Thanks for the introduction and the opportunity to play with this fun fabric!

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  59. Ooh! I want this soooo bad! I hope I'm the lucky winner! One of my favorite fabric lines ever! *crossing fingers* Jody (jody.edwards@yahoo.com

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  60. Thanks for the interview. I just love the little girl on the scooter. Reminds me of days gone by. Kathie L in Allentown

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  61. This is the sweetest fabric line. I've only seen it online and would love to make some quilts with it. Thanks for the chance.

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  62. I love the things Aneela does. She is a WoWer in my books! I enjoyed the interview. Thanks for the fun giveaway Ryan. Hope I win!!! *L*

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  63. Thank you again for the chance to win some fun fabrics!

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  64. Enjoyed the interview, and love the fabric. It is charming and the color combinations are unique.

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  65. Love the dog fabric...I want it!! Thanks for the giveaway. I haven't heard of sherbet pips as a sweet either, sherbet dips but not pips.

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  66. Love, Love Pips!!!
    Great interview. Thanks everyone for the chance!

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  67. Great interview! Thanks for the giveaway, Ryan!

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  68. Love the whole line, especially the dogs, and can't wait for yardage to be available. What happy, happy fabric!

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  69. What a fun collection! Thanks for the interview and the chance to win. Have a great weekend!

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  70. Love love love this line of fabric! Have been a fan of Aneela's for a while. Her work makes me smile!

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  71. Eeek, I love this fabric line! Great interview with Aneela!

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  72. Hearing Aneela's story behind this line makes Sherbet Pips all the sweeter! Thanks for the great interview and now a chance to win!!!

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  73. I love this line and I need more of it. Thank you for the giveaway.

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  74. Would be sweet to win some of this fabric. Thanks for the chance.

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  75. Fabulous line and a great interview!

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  76. Would love to try quilting with this line! Very cute and great interview. :)

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  77. I love Sherbet pips! I have a charm pack I have used one square out of for my dsq10 quilt. I would love to have some more to make a larger projects. Thanks for a great interview!

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  78. This is just the sweetest fabric! Thanks!

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  79. oh I *love* sherbert pips! Thanks so much for the chance to win :-)

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  80. Thanks for the interview. I love to hear how a designer gets from thought to product. Such a fun and whimsical line. nanasew at gmail dot com

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  81. I love this line! It's so playful and fun. It reminds me of my childhood. :) Thank you, Ryan for the giveaway and thanks to Aneela for the interview! :)

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  82. great interview and awesome giveaway!

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  83. Love love love this fabric line! It makes me want to drop everything and find a swing :)

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  84. Cute new fabric is sew inspiring!!!!!!! Even this ole grandma can learn new tricks!

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  85. Totally cute fabric! I love the grey fabric best!

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  86. Such a cute fabric line! Thanks for the chance to win this. :)

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  87. Please, please, please! Love the line. Jenny jen.scheidt(at)gmail(dot)com

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  88. It's so nice to hear about Aneela's story and her creative process! I love this line - so whimsical and the colors are gorgeous!

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  89. I adore this line and have yet to get any. I love the interview with Aneela and, like you, had no clue that pips were candy! Thank you for the opportunity.

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  90. I love hearing more about Aneela anytime. I've been following her blog for awhile. I'm just so excited for this new line and so happy everyone else is too.

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  91. I love this fabric - would love to have some.

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  92. Please include me, I can't wait for Sherbet Pips to be in the shops!

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  93. love,loveLOVE this line - thanks for a chance to win! Laurie

    llsbaskets at comcast dot net

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  94. Cute fabrics! Thanks for a nice giveaway!

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  95. Let it be me, let it be me!!
    Have wanted this fabric for months now and April is too far away. Its most definately my favourite ever. Thanks for a brilliant giveaway.

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  96. I love the mix of pink and red in this line and would LOVE to create with it! THANKS for the chance!
    ourbusylittlebunch(at)hotmail(dot)com

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  97. Love, love, love this fabric!

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  98. ACK! Great interview Ryan! Great to know more about Aneela! Such cute prints!!!!

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  99. I love the hues of this line and love it for a girly palette

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  100. I love this fabric line too. I've made a small quilt with a charm pack but I'd LOVE to get my hands on more!

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  101. Such a cute and colorful line. Have to admit I love the dogs!

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  102. Love, love, love her designs!! What a talented artist!

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  103. i love the pips...i've started a single girl quilt using them together with some other prints...and i'm desperately needing some more of them (layer cake!) because i want to make lynne's (lily's quilts) mbs project quilt! :)

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  104. Very nice fabrics! Thanks for doing the giveaway. Hope you have a great week!

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  105. I loved this line the moment I saw it. Would love to have some for myself!

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  106. When oh when will this fabric be arriving in the UK??????

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  107. I love the line! thank you for the chance to win some.

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  108. Love this fabric!! Thanks for the interview, and the giveaway!

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  109. I love the geese in the middle quilt. Congratulations on the Sherbet Pips line being so popular.

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  110. I love this fabric! I was so disappointed when I went to Hancocks of Paducah this week and they didn't have it.... so I sure hope I win some!! Thanks for the chance!!

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  111. I think everyone is in breathless awe waiting for this line to hit the stores! Myself included!

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  112. I've seen these fabrics all over the internet but have not seen them in person. I'd love to get my hands on some! Thanks for the chance to win.

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  113. I really LOVE this fabric!! i have been eying this and waiting for yardages! I know I am not the only one loving this!

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  114. Love this line of fabric! Those spotted dogs are just adorable!=)Thanks for the opportunity to win!

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  115. this fabric is currently sitting in my wishlist cart on fat quarter shop! i've been in love with it for months! :) would love to win it!!! :) thanks for the interview ... it was great!

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  116. great fabric design. Please put me in the draw!
    Lizzie

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  117. what an awesome line. Thanks for the interview and the chance to win some Pips!

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  118. I love this giveaway, I hope I will win.

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  119. I love learning more about the people who design the fabric I love. Thanks for the interview!

    And the giveaway too!

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  120. Love those Pips!!! Great interview!!!

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  121. I cannot wait to get my hands on some Pips! They will be the break in my fabric diet! I might even just look at them for awhile rather then sew with them :-) Thanks for the generous giveaway!

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  122. Ph Pleeease, pretty prlease.
    I can't seem to buy this anywhere and I love it!

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  123. Great interview - I like learning more about the designers! This is - hands down - my most favorite line this spring. Thank you!

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  124. Love, love this line! Thanks for the opportunity!

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  125. Another huge fan of Sherbet Pips over here! I just love Aneela's line, it is one of my favorites ever :)

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  126. Love this line! Would love a chance to win.

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  127. I would love to win! I adore this line, and I love that it could work for boys or girls. Thanks for the chance to win!
    LauraL444 at yahoo dot com

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  128. Mmmmmmmm Pips! Love them so much!

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  129. Pips is so cute. I would love to play with this fabric.

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  130. This line os so adorable! Thank you for the chance to win!

    marcy_ort@hotmail.com

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  131. Love FQS and Sherbet Pips, great post!

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  132. oh i love this line it is so adorable.

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  133. This is such a fantastic collection - thanks for the chance to win

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  134. I just love this line, and read her blog faithfully. Thanks for the chance to get my hands on some of this darling fabric.

    wordygirl at earthlink dot net

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  135. Wow those prints are great! The interview was lovely and so is the chance to win some of these wonderful prints!

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  136. Love this line!! Would love to have some of it in my stash. :)

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  137. Thanks for sharing! What a lovely collection.

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  138. Thanks for the giveaway! I would love to win. It is my new favorite line.

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  139. I love this line of fabric and am looking forward to it's release. Thanks for letting us know what sherbet pips are....great name!

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  140. I would love to win some pips! I love the girl in the swing!

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  141. I´m a sherbet pips lover, too! It´s so adorable!!

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  142. I love this fabric. Thanks for the chance to win.
    Stefy
    http://ilcastelloincantatato.blogspot.com/

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  143. I love this line! That comic book quilt is too cute. Thanks for the chance to win some of these lovelies!

    Sandy A

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  144. Thanks for a great giveaway. Love the fabric. I follow Aneela's blog and love her work.

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  145. scooters and swings are just good ideas. In general. Not just for fabric...

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  146. Thanks for the interview and the giveaway. It's nice to read the story behind the fabric design.

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  147. The fabric is certainly unique! I adore the colors. Thank you for a chance to win.

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  148. Woo Hoo!!!! What a rockin giveaway!!! Thanks!!!

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  149. Love Pips!!! And a great interview, too.

    Thank you for the chance to win ... good luck to everyone.

    Pam
    E: PHunter89@aol.com

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  150. I love the design stories behind each print that Aneela shares with us - following a process like that is such a treat ...

    ... and I drool at the fabrics ... thanks for the chance to win!

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  151. Ryan, you're awesome! I love the Fat Quarter shop and all their lovely fabrics!

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  152. This fabric is just so adorable! I've been loving all the quilts made with the pre-released fabric out in blog land, I'd love to get my hands on some!

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  153. Such a fun collection. Makes me all happy.

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  154. I've been sewing for well over a half century and this is my all-time favorite fabric line...absolutely gorgeous!

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  155. I seriously can't wait for these to be available in the UK!Thanks for the chance to win :)

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  156. Love the Sherbet Pips fabric line - what fun.....

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  157. Really love this line. Great post, thanks.

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  158. Awesome giveaway! Thanks for sharing!

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  159. great interview and fun fabrics@

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  160. I love Sherbet Pips and am anxiously waiting to see what Aneela has in store for us next. :D

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  161. am so excited about this line. would love to win, but know i will buy some either way. Thanks for the opportunity!

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  162. Great interview. Love, love, love this line. Please Mr Random, be kind to me.

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  163. love this line, its so great, i already have a project lined up for when it comes out.

    thanks for the giveaway

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  164. I've been coveting 'pips' for so long - love the scooter girl. Thanks for running the giveaway!

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  165. OK everything crossed for this one, I REALLY want some Pips. Pick me Pick me!!

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  166. What an absolutely perfect fabric line! I really love the girl on the tree swing!

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  167. I would certainly love to win those!

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  168. You're right--this fabric is a breath of fresh air! I'd love to get my hands on some.

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  169. Great interview! Thanks for a the chance to win some Sherbert Pips. - amy

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  170. A giveaway that ends on april-fools... no jokes about winning please!
    I would love to win some of this!

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  171. So lovely...really just a sweet, innocent feeling line

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  172. Love this fabric! Thanks for the giveaway!

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  173. I've been in love with Sherbet Pips since I first laid eyes on it...no waning here! I would love to win some of it, and can't wait to see what Aneela comes up with next. Thanks so much!

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  174. Really love fabric and enjoy reading your 'interviews'.

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  175. Aneela is a real treat! I love her little embroideries :)

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  176. This line is so cute, thanks for the giveaway.

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  177. Thanks for the interview - it's always interesting to hear how designers come up with their fabric ideas!

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  178. Interesting Interview! Thanks for a great giveaway!

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  179. Love the fresh clean look of this new line. Good interview, too.

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  180. Love Sherbet Pips...thanks for a great interview and chance to win.

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  181. I would love to win some of this line. I have one charm pack of it and I am hoarding it!! I need more. It is such a cute and whimsical line and I love it.

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  182. I love this line...I have been following Aneela for a while now, and am really looking forward to it being released in the shops.

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  183. Thank you for the opportunity to win some of Aneela's super awesome fabric. There are some quilt using her fabric which would be so much fun to make (including snowballs at the Moda Bake Shop). Meanwhile, I am at a loss as to which of the 3 finishing options will be best for my Block-a-palooza made from Origins. This was my first QAL and enjoyed it.

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  184. I'd love a chance to win! Great interview!

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  185. I'm very excited about this line. Thank you for the chance to win some!

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  186. beautiful fabric

    please enter me

    szmarzena(at)yahoo(dot)co(dot)uk

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  187. I would be thrilled to win some Sherbet Pips fabric!

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  188. As the mom of three little girls I am loving the pips! I have to get my hands on enough budget and fabric to make three different quilts from this fabric. It is sweet and nostalgic girliness at its best. Bravo!

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  189. It is so fun to read about designers and get to know them a little better. Sherbet Pips is a fun line and that is cool that those are candies. I had to look them up on the internet to see them. Yummy!

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  190. I love her fabrics and I think my oldest daughter would just love anything I made for her out of them!

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  191. Love this line! Thanks for the opportunity FQS and RWQ!
    fooshe1@yahoo.com

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