Saturday, April 16, 2011

DS Quilts Collection at Joann Fabrics

DS Quilts Collection from Joanns

I jumped on the bandwagon and scooted over to the Joann Fabrics yesterday to pick up some of the amazing new Denyse Schmidt fabric. Twitter friends have been buzzing about her latest collection designed exclusively for the chain store. A gathering of 21 different prints, the bright colors and blue/green/reds are the perfect selections for some amazing summer-time quilts.

Looking through the patterns, this line definitely has the feel of 2 of her very first lines, Flea Market Fancy and Katie Jump Rope. I can imagine she was again inspired by vintage feedsack fabric from the early 30s and 40s.

I think what I like most about Denyse's lines are that she's not afraid to mix it up. We saw her jump from bright and cheery in Flea Market Fancy and Katie Jump Rope and slowly transition to darker, more muted tones for Hope Valley and Greenfield Hill. Something some of her more casual fans weren't happy about.

The DS Quilts collection brings us back to her bright use of color and everyone has been noticing. The dots, florals, plaids and even geometric prints are definitely an eclectic combination.

There's been some talk over the blogosphere that DS has sold out by offering her line to a chain store. Something I'm sure more than a few independent quilt shop owners aren't happy about. Much to their dismay other famous brands are now making their way onto the shelves of Joann's including Michael Miller and Alexander Henry. Andover precut bundles have also been known to appear in the precut bins.

I don't have any opinion on Denyse's decision to offer designs to Joann's. I think in this economy, everyone needs to branch out financially and this is just another example of an artist trying to diversify their offerings. Although I haven't seen DS' personal comments on the line, I think she should be very happy and proud of her latest efforts. I certainly am!

18 comments:

  1. Yes they are lovely! Personally I totally love the retro feel of these prints and they also seem to be great prints and colours to match with other lines of fabric.

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  2. Gorgeous fabrics! I'm hopping in the car now and making a run to the store myself....hope here in New Jersey they have her line..........
    Peggy

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  3. I'm conflicted too - I would much rather have bought them at a LQS to support them vs. a big box. But, I'm not going to complain about getting these great prints from one of my favorite designers at a GREAT price! Good thoughts, Ryan!

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  4. Nice fabrics. Love the green and blue one :-)

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  5. How lucky you are to have a JoAnn's nearby. We don't have them here in Canada and even though I'm near the B.C./Washington state border, with all the buzz about these fabrics in blogland, I don't think there would be any left by the time I got there. Boo hoo! Be sure and let us know what you make with them.

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  6. I don't have an issue with her selling through Big Box, everyone is trying to survive these days, but it's a bit torturous when you don't live in the US and evry blogger in the States is blogging about something we can't access ;o) What if someone lovely were to have a Giveaway just for internationals? Wow, what sweetie would do that? ;o)

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  7. I am thrilled with DS's decision. My LQS doesn't carry many fabrics that I like, very few mod, retro, or bright fabrics. My JoAnn's has a nice selection of quality fabrics. They have really improved the quality and selection of quilting fabrics and I appreciate it. I better go check out the DS selection before it's gone!

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  8. Wow, gorgeous Ryan! Do you know if they are selling them online, I can't seem to find them, what name are they under? Thanks for your help. Can't wait to see what you whip these into! xo

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  9. that's quite a stack you brought home! ;-) I don't have a joann's here in NYC...probably a good thing! o rm y stash may have gotten larger too!

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  10. those do look very fun! Happy to hear that they'll be available at JoAnn's - FYI every year in January all of their cottons go 50% off for one weekend.....

    and getting on their mailing list will allow you one purchase at 40% off each mailer.

    Love from Texas! ~bonnie

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  11. Beautiful-
    I don't have a problem with branching out into the land of big box stores. I'm no snob. When quality starts to slip, then I have an issue. But exclusivity with fabric lines leaves me hunting all over online and in stores to find the ONE thing I'm looking for, and winding up disappointed in not being able to find it. (I'm talking to you, multi-colored bobby pin fabric from 2008...)

    I didn't know that AH & MM were making their way into Joann Fabrics... I purchased some Day of the Dead AH last year in their clearance section and just assumed that they started buying out overstock lots or something of that sort.

    Anywho... thanks for the peek at the stash. I think I know where I'm going on Monday! ;) I live in a small town with an even smaller sewing community. My Joann store hardly ever runs out of anything.

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  12. It's the classic "If you dont adapt, you die out" conundrum.

    Perhaps yes, we should support LQS, however I am not paying $25 a metre (in Australia) when I can buy the same fabric for $9.99 per yard from the US!!! Crazy! I saw RK FQ bundles at a Melbourne quilt show for $85!!! That's double the price on Fat Quarter Shop!!

    Ahem, rant over. These prints are quite nice :)

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  13. I am glad she is going back to her earlier retro feel. I did pay a lot for FMF recently but I really like it. I did buy some Hope Valley in grays and I really like that. I will have to wing over to JoAnn Fabric today to see if they have the new line.

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  14. They are still $10/yd. I bought only 1/3 yard pieces of the 21. I would like to get more if they are available. The set is very pretty. I sure thank you Ryan. Wish you would post some Bella solids of the green, blue and red that would go with this line. Maybe on your next blog?

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  15. Wow ,they are really wonderful.
    Love the blue and green.

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  16. I am thrilled that Joann Fabrics is finally getting some nice fabric on their shelves. Not everyone can afford $9-$12 a yard fabric especially when they are retired. I love making quilts but sometimes have to wait until I save some pennies up to buy the fabric.

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  17. I haven't been able to find them on the shelves at my local JA in Melbourne, Florida. I searched through the calicos, and also on the aisle shelves as well...guess I'll have to keep checking! (the cutting ladies weren't able to help me, believe me, I asked!)

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  18. this is for rilojane: http://www.etsy.com/listing/48378564/alexander-henry-bobby-pins-cotton-sale-1?ref=sr_gallery_2&ga_search_query=bobby+pin&ga_noautofacet=1&ga_search_type=supplies&ga_facet=supplies%2Ffabric%2Fcotton

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