I jumped on the bandwagon and scooted over to the Joann Fabrics yesterday to pick up some of the amazing new Denyse Schmidt fabric. Twitter friends have been buzzing about her latest collection designed exclusively for the chain store. A gathering of 21 different prints, the bright colors and blue/green/reds are the perfect selections for some amazing summer-time quilts.
Looking through the patterns, this line definitely has the feel of 2 of her very first lines, Flea Market Fancy and Katie Jump Rope. I can imagine she was again inspired by vintage feedsack fabric from the early 30s and 40s.
I think what I like most about Denyse’s lines are that she’s not afraid to mix it up. We saw her jump from bright and cheery in Flea Market Fancy and Katie Jump Rope and slowly transition to darker, more muted tones for Hope Valley and Greenfield Hill. Something some of her more casual fans weren’t happy about.
The DS Quilts collection brings us back to her bright use of color and everyone has been noticing. The dots, florals, plaids and even geometric prints are definitely an eclectic combination.
There’s been some talk over the blogosphere that DS has sold out by offering her line to a chain store. Something I’m sure more than a few independent quilt shop owners aren’t happy about. Much to their dismay other famous brands are now making their way onto the shelves of Joann’s including Michael Miller and Alexander Henry. Andover precut bundles have also been known to appear in the precut bins.
I don’t have any opinion on Denyse’s decision to offer designs to Joann’s. I think in this economy, everyone needs to branch out financially and this is just another example of an artist trying to diversify their offerings. Although I haven’t seen DS’ personal comments on the line, I think she should be very happy and proud of her latest efforts. I certainly am!